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Export Development, Market Entry and Export Sales

 

We support SMEs to enter international markets successfully, secure buyers and generate export sales. Our approach focuses on converting capability into commercial results through structured market entry, targeted business development and sustained engagement with international buyers.

 

We design, develop and deliver export development programmes for governments, donors and business support organisations, supporting SMEs to enter markets, build pipelines and generate export sales.

Delivering Value for Buyers and Partners

We take a demand-driven approach to market entry, aligning SME capabilities with the needs of international buyers, distributors and partners. This ensures that engagements are commercially relevant, credible and lead to real business opportunities.


We work with both sides of the market — supporting SMEs to strengthen their offer while engaging buyers to identify demand, qualify opportunities and facilitate effective partnerships. This significantly increases the likelihood of successful conversion from meetings to contracts.


  • Aligning SME value propositions with buyer requirements
  • Qualifying buyer demand and commercial opportunities
  • Facilitating mutually beneficial partnerships and agreements

Programme Design & Delivery Components

We deliver structured, end-to-end market entry programmes:

  • Market selection, prioritisation and opportunity assessment
  • Market entry strategy development
  • Continuous mapping, research and qualification of international buyers and partners
  • Structured B2B matchmaking (virtual, missions and trade fairs)
  • SME preparation, meeting facilitation and agenda design
  • Selection of distributors and partners
  • Design and management of export sales pipelines
  • Structured follow-up, deal tracking and conversion support (from meetings to contracts)
  • Monitoring of KPIs including deal conversion and export sales


Typical Results

  • Qualified pipelines of international buyers and partners
  • High-quality B2B engagements with strong conversion potential
  • Increased conversion from meetings to contracts and partnerships
  • SMEs successfully entering priority export markets
  • Distribution agreements and long-term commercial relationships established
  • Measurable export sales and revenue growth at firm and programme level


Selected Programme Experience

🇦🇪 Abu Dhabi

SME Export Matching Programme

Export Development / B2B / Matching

  • Designed export readiness and segmentation model
  • Delivered export readiness and targeted B2B matchmaking
  • Generated exports through trade mission & buyer engagement
AED 343m+ exports generated
🇦🇪 Abu Dhabi

SME Champions Programme

Supplier Development & Corporate Linkage Programme

  • Designed SME upgrading model aligned with buyer requirements
  • Built SME capability to meet standards and win contracts
  • Delivered targeted B2B matchmaking and helped facilitate deals
AED 70m+ SME contracts secured
🏴 Scotland

Technology Sector Export Plan

Plan for Scottish Government co-produced with stakeholders

  • Identified technology sector strengths and export potential
  • Prioritised key markets, based on demand & competitive position
  • Developed programme to support technology exporters
Sector export plan to substantially increase tech exports
🇺🇦 Ukraine

BSO Capacity Building (EU4Business / GIZ)

15 Ukrainian BSOs & Associations Supported

  • Internationalisation roadmaps developed for each BSO
  • Built capability of advisors to provide export support services
  • Enabled partnerships and export linkages with EU markets
19 MoUs for BSOs & 50+ SME export connections for SMEs
🇯🇴 Jordan

International E-Commerce Capacity Building

Export Systems / Digital Trade

  • Mapped ecosystem and designed e-commerce export model
  • Built BSO capability to deliver digital export services
  • Supported SMEs to enter cross-border online markets
E-commerce embedded within SME export support
🇻🇳 Vietnam

Formulation of EU ARISE+ Programme

Policy and Programme Design

  • Analysed export competitiveness and priority sectors
  • Identified high-potential value chains and market access barriers
  • Designed programme architecture and results framework
Programme formulated to scale exports to the EU