Export Development, Market Entry and Export Sales

We help SMEs enter international markets and grow export sales through delivering practical programmes that strengthen market entry, connect SMEs with international buyers and generate measurable results.

Business-to-business meeting supporting SME export development in Kenya

We design, develop and deliver export development programmes for governments, donors and business support organisations, supporting SMEs to enter markets, build pipelines and generate export sales.

Delivering Value for Buyers and Partners

We take a demand-driven approach to market entry, aligning SME capabilities with the needs of international buyers, distributors and partners. This ensures that engagements are commercially relevant, credible and lead to real business opportunities.

We work with both sides of the market — supporting SMEs to strengthen their offer while engaging buyers to identify demand, qualify opportunities and facilitate effective partnerships. This significantly increases the likelihood of successful conversion from meetings to contracts.

Aligning SME value propositions with buyer requirements
Qualifying buyer demand and commercial opportunities
Facilitating mutually beneficial partnerships and agreements

Programme Design & Delivery Components

We deliver structured, end-to-end market entry programmes across four core phases:

Market Prioritisation

Priority market selection

Opportunity mapping

Market entry strategy

SME Readiness

Export readiness support

Export training, coaching and advice

Value proposition and sales capability

Buyer Engagement

Buyer and partner identification

Buyer qualification

Structured B2B matchmaking

Performance

Negotiation and follow-up

Deal conversion support

Pipeline and sales tracking

Typical Results

Qualified pipelines of international buyers and partners
High-quality B2B meetings resulting in signed contracts and commercial partnerships
Entry into target export markets and first sales secured
Distribution agreements and long-term commercial partnerships
Measurable increase in export sales and revenue growth at firm and programme level

Selected Programme Experience

Abu Dhabi

SME Export Matching Programme

Export Development / B2B / Matching

Designed export readiness and segmentation model
Delivered export readiness and targeted B2B matchmaking
Organised trade mission to Kenya & buyer engagement

AED 343m+ exports generated

Lithuania

International Growth Programme

ETF Award-Winning SME Export Growth Programme

Delivered five export programmes focused on EU markets
Prepared SMEs to enter markets and meet buyers
Organised B2B meetings with EU buyers & partners

€2m+ deal secured; 125% export growth

Ukraine

Market Connectivity to the EU

Export Development / EU Market Entry / BSO Capacity

Delivered capacity building for 15 industry associations
Co-created internationalisation roadmaps with each BSO
Prepared SMEs & BSOs to enter EU markets

15 BSOs strengthened; 19 BSO partnerships & 50+ SME export connections (exceeding targets)

Jordan

International E-Commerce Programme

Cross-Border E-Commerce & Digital Export Development

Mapped ecosystem and e-commerce export model
Built BSO capability to deliver digital export services
Enabled SMEs to enter cross-border online markets

20 SMEs supported into international online markets and e-commerce embedded within SME support