Improving SME Performance and Accelerating Export Growth
We enhance the capability of companies and increase sales through delivering practical programmes that improve SME performance, strengthen competitiveness and result in measurable growth.

SME Competitiveness Drivers
We focus on core capabilities SMEs need to improve performance, compete effectively and grow in international markets:
Strategy, Positioning and Management Capability
Product, Innovation and Market Alignment
Market Access, Sales and Lead Conversion
Typical Outcomes
• Improved SME productivity and business performance
• Clear and actionable growth and export strategies
• Stronger market positioning and customer targeting
• Increased sales, partnerships and successful market entry
• More sustainable and scalable business models
Selected Programme Experience
Examples of SME competitiveness programmes delivered, supporting firms to strengthen productivity, improve market readiness and successfully enter and grow in international markets.
Exports & Supply Chain Linkages in Food Industry
OECD Programme / Retail Linkages / SME Competitiveness
- Designed pilot linkages programme for food processing SMEs
- Assessed competitiveness gaps and supply chain barriers
- Developed supplier upgrading and meet-the-buyer model
SME Champions Programme
Supplier Development / Corporate Linkages / Export Readiness
- Designed and delivered SME supplier development programme
- Assessed corporate buyer needs & SME capability gaps
- Facilitated targeted B2B matchmaking with corporate buyers
SME Linkages Programme
Supplier Linkages / Value Chain Integration / B2B Matching
- Designed supplier linkage model connecting SMEs to buyers
- Assessed SME capabilities and supported supplier improvements
- Facilitated B2B matchmaking events and buyer engagement
Pathways to Scale Programme
Growth Strategy / Sales Capability / Scaling SMEs
- Designed and delivered scaling programme for women-led SMEs
- Strengthened value propositions and sales strategies
- Improved sales systems, processes and lead conversion
E-Commerce Programme
Digital Trade / E-Commerce / Market Entry
- Designed and delivered cross-border e-commerce programme
- Developed digital strategies and e-commerce roadmaps
- Enabled SMEs to enter online markets in KSA and UAE
Export Academy Programme
ETF Award-Winning Export Training / SME Readiness Programme
- Delivered export development programme for EU markets
- Developed export strategies and EU market entry plans
- Strengthened SME readiness to engage international buyers
