Improving SME Performance and Accelerating Export Growth
Practical, results-driven support to improve SME performance and drive growth in international markets, focused on implementation and measurable business outcomes:
- Integration of strategy, coaching and implementation support
- Practical advice and actions that improve performance and accelerate growth
- Alignment with market opportunities and customer demand
- Focus on winning business and increasing sales
- Capability building to support sustained competitiveness and scale

SME Competitiveness Drivers
We focus on core capabilities SMEs need to improve performance, compete effectively and grow in international markets:
Strategy and Management Development
Product / Service Development
Market Access and Sales Capability
Typical Outcomes
• Improved SME productivity and business performance
• Clear and actionable growth and export strategies
• Stronger market positioning and customer targeting
• Increased sales, partnerships and successful market entry
• More sustainable and scalable business models
Selected Programme Experience
Examples of SME competitiveness programmes delivered, supporting firms to strengthen productivity, improve market readiness and successfully enter and grow in international markets.
- Identified critical competitiveness gaps
- Designed business improvement programme
- Increased readiness to engage with international buyers
- Assessed export readiness & identified priority gaps
- Developed export roadmaps to enable market entry
- Strengthened capability to enter international markets
- Developed e-commerce strategies and roadmaps
- Improved online market entry capability
- Increased readiness for digital trade
- Contributed to over AED 500 million (€117 million) in exports
- Facilitated linkages with international buyers
- Delivered 220+ international B2B meetings
- Strengthened value propositions and market positioning
- Improved sales strategy and pipeline development
- Enhanced capability of the entrepreneurs to scale and grow
- Improved SME focus on priority export markets
- Developed export strategies and market development plans
- Improved SMEs' readiness to win business in target markets
